Supermarket Own Brand

This concept of branding could be applied to suit any supermarket that wishes to establish its own range of products, creating a distinctive product range that would unify and distinguish its own products from other competitors.

The simplicity of this identity consists of:
1. The question, ‘WHAT’S IN THE’
2. The packaging which the product is contained, ‘CAN’
3. The name of the product, ‘PEA SOUP’

The final title of this product would be;
‘WHAT’S IN THE CAN? PEA SOUP’

Other examples are:
‘WHAT’S IN THE BOX? SOAP POWDER’
‘WHAT’S IN THE TUBE? TOOTHPASTE’
‘WHAT’S IN THE TIN? TOMATOES’