Daniel Eatock

daniel@eatock.com

4 Powell Road
London
E5 8DJ
UK

My specialism is lateral thinking, resolving the complexity encountered in the world with reductive poetic logic. I intertwine commercial and cultural practice: responding to the paradox of daily life and the complexities of project assignments. I seek focused solutions that feel inevitable. I get there by starting at the beginning, asking why, what if… then making sense of the things I find with radical acceptance and by embracing truth.

Please follow me on Instagram. I am reposting works, exploring the things I have made over the past twenty years in preparation for the next twenty years.

Supermarket Own Brand

This concept of branding could be applied to suit any supermarket that wishes to establish its own range of products, creating a distinctive product range that would unify and distinguish its own products from other competitors.

The simplicity of this identity consists of:
1. The question, ‘WHAT’S IN THE’
2. The packaging which the product is contained, ‘CAN’
3. The name of the product, ‘PEA SOUP’

The final title of this product would be;
‘WHAT’S IN THE CAN? PEA SOUP’

Other examples are:
‘WHAT’S IN THE BOX? SOAP POWDER’
‘WHAT’S IN THE TUBE? TOOTHPASTE’
‘WHAT’S IN THE TIN? TOMATOES’