Daniel Eatock


4 Powell Road
E5 8DJ

My specialism is lateral thinking, resolving the complexity encountered in the world with reductive poetic logic. I intertwine commercial and cultural practice: responding to the paradox of daily life and the complexities of project assignments. I seek focused solutions that feel inevitable. I get there by starting at the beginning, asking why, what if… then making sense of the things I find with radical acceptance and by embracing truth.

Please follow me on Instagram. I am reposting works, exploring the things I have made over the past twenty years in preparation for the next twenty years.

Big Brother 3
logo and graphic identity commissioned by Channel Four

The logo is printed in cyan, magenta and yellow. Non of the colours are mixed during the printing. Using the Divisionism technique, the pure CMYK colours optically mix when the logo is viewed from a distance. The cyan and yellow mix to form green. The magenta and yellow mix to form red.

Press Logo
Golden Square Billboard
Golden Square Billboard
Letter from publisher