Daniel Eatock

daniel@eatock.com

4 Powell Road
London
E5 8DJ
UK

My specialism is lateral thinking, resolving the complexity encountered in the world with reductive poetic logic. I intertwine commercial and cultural practice: responding to the paradox of daily life and the complexities of project assignments. I seek focused solutions that feel inevitable. I get there by starting at the beginning, asking why, what if… then making sense of the things I find with radical acceptance and by embracing truth.

Please follow me on Instagram. I am reposting works, exploring the things I have made over the past twenty years in preparation for the next twenty years.

Utilitarian Poster
A generic form/template silkscreened on newsprint paper, methodically guides the user through the steps of creating their own advertisement, and includes blanks in which to insert relevant information, such as titles of events, images, persons to contact, etc. The work is wholly dependent upon viewer response, the absence of which denies the piece its essential content.