Daniel Eatock

daniel@eatock.com

4 Powell Road
London
E5 8DJ
UK

My specialism is lateral thinking, resolving the complexity encountered in the world with reductive poetic logic. I intertwine commercial and cultural practice: responding to the paradox of daily life and the complexities of project assignments. I seek focused solutions that feel inevitable. I get there by starting at the beginning, asking why, what if… then making sense of the things I find with radical acceptance and by embracing truth.

Please follow me on Instagram. I am reposting works, exploring the things I have made over the past twenty years in preparation for the next twenty years.


logo for STUDIOCANAL

STUDIOCANAL is a subsidiary of the CANAL+ Group. It is one of Europe’s leading companies in the market for co-production, acquisition, distribution and sale of international feature films. STUDIOCANAL is the only studio operating simultaneously in three main territories across Europe: France, the United Kingdom and Germany. Each subsidiaries, including Optimum Releasing, had its own name and logo design. There was a need for one consistent name and logo to work across all European markets.

The company distributes a total of more than 50 films a year throughout Europe, and owns one of the most important libraries in the world, with more than 5,000 international titles.

The old STUDIOCANAL logo featured the name written in bold white capital letters on a black and grey block background with a few random letters italicised. The solution was to tidy up and make the typography more consistent using a single weight of the Canal+ master typeface. The two words are literally joined together to form one, and positioned in a custom Canal+ rectangle with dynamic asymmetric rounded corners.

Old logo
Removal of boxes to reveal typeface inconsistencies
Join the two words with a chain link / infinity symbol.
Position within a Canal+ box
Final logo