Daniel Eatock

daniel@eatock.com

4 Powell Road
London
E5 8DJ
UK

My specialism is lateral thinking, resolving the complexity encountered in the world with reductive poetic logic. I intertwine commercial and cultural practice: responding to the paradox of daily life and the complexities of project assignments. I seek focused solutions that feel inevitable. I get there by starting at the beginning, asking why, what if… then making sense of the things I find with radical acceptance and by embracing truth.

Please follow me on Instagram. I am reposting works, exploring the things I have made over the past twenty years in preparation for the next twenty years.

Daimler Chrysler Symbol

In 1998 Chrysler merged with Daimler-Benz.

In order to reflect this meeting of two stalwart brands, Daimler Chrysler required a symbol in edition to the formal logotype.

The solution combined both initials to create a ‘twenty-seventh letter’ to serve as the brand’s symbol.

Both letters are simply and seamlessly arranged together to create a sense of unity.

Not only does it work as a logo and unique letterform, it invokes a clean, mathematical simplicity.

It’s as simple as 1 + 1 = 2.

It also acts as a superscript (trademark) linking DaimlerChrysler brands together.