4 Powell Road
My specialism is lateral thinking, resolving the complexity encountered in the world with reductive poetic logic. I intertwine commercial and cultural practice: responding to the paradox of daily life and the complexities of project assignments. I seek focused solutions that feel inevitable. I get there by starting at the beginning, asking why, what if… then making sense of the things I find with radical acceptance and by embracing truth.
Please follow me on Instagram. I am reposting works, exploring the things I have made over the past twenty years in preparation for the next twenty years.
Commissioned by Channel Four Television
The 96 sheet billboard re-appropriates the vernacular of music bill posters. The bill posters were derived from the pre-existing design from the press advert, and the pre-existing MOBO logo. These elements were combined to create what appears to be a bill postered billboard.