Daniel Eatock


4 Powell Road
E5 8DJ

My specialism is lateral thinking, resolving the complexity encountered in the world with reductive poetic logic. I intertwine commercial and cultural practice: responding to the paradox of daily life and the complexities of project assignments. I seek focused solutions that feel inevitable. I get there by starting at the beginning, asking why, what if… then making sense of the things I find with radical acceptance and by embracing truth.

Please follow me on Instagram. I am reposting works, exploring the things I have made over the past twenty years in preparation for the next twenty years.

C4 Music Radio Ad
20 second radio advert commissioned by Channel Four Television

Each event title was spoken and interspersed with sounds of different crowds ranging from stadiums, rock crowds, to a gathering of just three or four people clapping. The separate elements were divided equally over the 20 second duration, dictating the amount of time each crowd sound had in the sequence.