Daniel Eatock

daniel@eatock.com

4 Powell Road
London
E5 8DJ
UK

My specialism is lateral thinking, resolving the complexity encountered in the world with reductive poetic logic. I intertwine commercial and cultural practice: responding to the paradox of daily life and the complexities of project assignments. I seek focused solutions that feel inevitable. I get there by starting at the beginning, asking why, what if… then making sense of the things I find with radical acceptance and by embracing truth.

Please follow me on Instagram. I am reposting works, exploring the things I have made over the past twenty years in preparation for the next twenty years.

TV Ident Additions

BBC2 Ident
BBC1 Ident + BBC1 Ident = BBC2 Ident
(combined with equal levels of transparency)

ITV Ident
BBC1 Ident + BBC2 Ident = ITV Ident
(combined with equal levels of transparency)

3.
Channel 4 Ident
BBC 1 Ident + ITV Ident = Channel4 Ident
(combined with equal levels of transparency)

Thank you William Richardson for making the maths add up!