Daniel Eatock


4 Powell Road
E5 8DJ

My specialism is lateral thinking, resolving the complexity encountered in the world with reductive poetic logic. I intertwine commercial and cultural practice: responding to the paradox of daily life and the complexities of project assignments. I seek focused solutions that feel inevitable. I get there by starting at the beginning, asking why, what if… then making sense of the things I find with radical acceptance and by embracing truth.

Please follow me on Instagram. I am reposting works, exploring the things I have made over the past twenty years in preparation for the next twenty years.

fruit stickers, clementine

I went to my parents’ house for Easter and I noticed a clementine in the kitchen covered with fruit stickers that my Mum had removed from all the fruit in the fruit bowl in the living room because she thought the stickers made the fruit look unnatural.

Apple Mac logo with apple stickers by Mark Ferguson