Daniel Eatock


4 Powell Road
E5 8DJ

My specialism is lateral thinking, resolving the complexity encountered in the world with reductive poetic logic. I intertwine commercial and cultural practice: responding to the paradox of daily life and the complexities of project assignments. I seek focused solutions that feel inevitable. I get there by starting at the beginning, asking why, what if… then making sense of the things I find with radical acceptance and by embracing truth.

Please follow me on Instagram. I am reposting works, exploring the things I have made over the past twenty years in preparation for the next twenty years.

Group Shots
JPEG images from Google search results, scaled so people appear approximately the same size

I discovered that many people upload digital images on the web without changing the files title/code number as prescribed by their digital camera. Eg. P1090134.JPG

I searched for images using random digital camera code numbers, looking for patterns of content. What was the most common subject? Babies, awards, holidays, birthdays, group shots?