Daniel Eatock

daniel@eatock.com

4 Powell Road
London
E5 8DJ
UK

My specialism is lateral thinking, resolving the complexity encountered in the world with reductive poetic logic. I intertwine commercial and cultural practice: responding to the paradox of daily life and the complexities of project assignments. I seek focused solutions that feel inevitable. I get there by starting at the beginning, asking why, what if… then making sense of the things I find with radical acceptance and by embracing truth.

Please follow me on Instagram. I am reposting works, exploring the things I have made over the past twenty years in preparation for the next twenty years.

State of Play
exhibition catalogue, Serpentine Gallery, London

The catalog was designed to be available for people to buy on the night of the opening. To make this possible, the catalog was printed in two parts:

Part one was a book designed and printed in advance of the show, featuring reproductions of the twelve artists’ past works. Part two was a set of twelve postcards documenting the works in situ in the Serpentine Gallery, printed the night before the private opening and inserted within the book.

The catalog and postcards are held together with a selection of colored elastic bands that the printed cover playfully camouflages.