Daniel Eatock


4 Powell Road
E5 8DJ

My specialism is lateral thinking, resolving the complexity encountered in the world with reductive poetic logic. I intertwine commercial and cultural practice: responding to the paradox of daily life and the complexities of project assignments. I seek focused solutions that feel inevitable. I get there by starting at the beginning, asking why, what if… then making sense of the things I find with radical acceptance and by embracing truth.

Please follow me on Instagram. I am reposting works, exploring the things I have made over the past twenty years in preparation for the next twenty years.

Fly Post-It
litho poster A2 (420 x 594mm)

A city center version of the common desktop Post-it. It was created for a street installation called Paper Jam, for which twenty designers explored the creative potential and reclaimed the often abused medium of fly posters. Pasted along its top edge, the majority of Fly Post-It hangs loose. The blank space encourages viewers to make public drawings, messages, memos, or notes.