Daniel Eatock

daniel@eatock.com

4 Powell Road
London
E5 8DJ
UK

My specialism is lateral thinking, resolving the complexity encountered in the world with reductive poetic logic. I intertwine commercial and cultural practice: responding to the paradox of daily life and the complexities of project assignments. I seek focused solutions that feel inevitable. I get there by starting at the beginning, asking why, what if… then making sense of the things I find with radical acceptance and by embracing truth.

Please follow me on Instagram. I am reposting works, exploring the things I have made over the past twenty years in preparation for the next twenty years.

Laus Poster

45 posters created by BBH, Michael Bierut, Derek Birdsall, Irma Boom, Neville Brody, Tony Brook, Anthony Burrill, Ivan Chermayeff, Wim Crouwel, Marion Deuchars, Rob Duncan, Sonya Dyakova, Simon Esterson, Mark Farrow, Fred&Farid, Vince Frost, Ken Garland, Kesselskramer, Bob Gill, Milton Glaser, James Goggin, Graphic Thought Facility, Jost Grootens, Julia Hasting, David Hillman, Richard Hollis, Angus Hyland, Frith Kerr, Alan Kitching, Henrik Kubel, Karel Martens, Peter Mendelsund, Bruno Monguzzi, Christoph Niemann, Dean Poole, R/GA, R2, Stefan Sagmeister, Paul Sahre, Peter Saville, Paula Scher, Patrick Thomas, Wieden + Kennedy, Matt Willey, 72&sunny…

…each layered in Photoshop, with varying levels of transparency to be visible in the final composite image, resulting in the 46th poster for the ADG (Spanish Association of Graphic Designers) 46th edition of the Graphic Design and Visual Communications Laus Awards.