Daniel Eatock


4 Powell Road
E5 8DJ

My specialism is lateral thinking, resolving the complexity encountered in the world with reductive poetic logic. I intertwine commercial and cultural practice: responding to the paradox of daily life and the complexities of project assignments. I seek focused solutions that feel inevitable. I get there by starting at the beginning, asking why, what if… then making sense of the things I find with radical acceptance and by embracing truth.

Please follow me on Instagram. I am reposting works, exploring the things I have made over the past twenty years in preparation for the next twenty years.

The Art Show
commissioned by Channel Four Television

This is a title sequence for The Art Show, a ten part program about contemporary art, design, and culture. It lasts for ten seconds, during which the background fades from black to white and the subtitles fade from white to black (opposite to background), creating a halfway transition as both the type and background colors momentarily appear as 50 percent black. The title of the show remains white and appears to dissolve as the background fades to white.