The Art Show
commissioned by Channel Four Television
This is a title sequence for The Art Show, a ten part program about contemporary art, design, and culture. It lasts for ten seconds, during which the background fades from black to white and the subtitles fade from white to black (opposite to background), creating a halfway transition as both the type and background colors momentarily appear as 50 percent black. The title of the show remains white and appears to dissolve as the background fades to white.