4 Powell Road
My specialism is lateral thinking, resolving the complexity encountered in the world with reductive poetic logic. I intertwine commercial and cultural practice: responding to the paradox of daily life and the complexities of project assignments. I seek focused solutions that feel inevitable. I get there by starting at the beginning, asking why, what if… then making sense of the things I find with radical acceptance and by embracing truth.
Please follow me on Instagram. I am reposting works, exploring the things I have made over the past twenty years in preparation for the next twenty years.
Commissioned by Channel Four Television
Channel 4 has a series of programs called 100 Greatest… I was invited to make a tease-and reveal billboard campaign to promote 100 Greatest Films. The first, “tease,” billboard was all black, apart from the repetition of the Channel 4 logo to reference the leader edge of a strip of film. The “reveal” billboard is caught between two frames, emphasizing the physical movement of film.