Daniel Eatock

daniel@eatock.com

4 Powell Road
London
E5 8DJ
UK

My specialism is lateral thinking, resolving the complexity encountered in the world with reductive poetic logic. I intertwine commercial and cultural practice: responding to the paradox of daily life and the complexities of project assignments. I seek focused solutions that feel inevitable. I get there by starting at the beginning, asking why, what if… then making sense of the things I find with radical acceptance and by embracing truth.

Please follow me on Instagram. I am reposting works, exploring the things I have made over the past twenty years in preparation for the next twenty years.

Big Brother 2 Radio Ad
20 second radio advert commissioned by Channel Four Television

Katie Hayes asked me if I could do radio ads. I said yes. I had never done one before, but figured they must be a fairly easy to do. I typed Big Brother into Word and had the computer speak. Perfect. I was unsure if they would use it. When I presented it, I played it to Katie and Bill. They where stoney faced and ask to hear it a second time. They smiled. It stood out a lot on Kiss FM, and drove people mad!