Daniel Eatock

daniel@eatock.com

4 Powell Road
London
E5 8DJ
UK

My specialism is lateral thinking, resolving the complexity encountered in the world with reductive poetic logic. I intertwine commercial and cultural practice: responding to the paradox of daily life and the complexities of project assignments. I seek focused solutions that feel inevitable. I get there by starting at the beginning, asking why, what if… then making sense of the things I find with radical acceptance and by embracing truth.

Please follow me on Instagram. I am reposting works, exploring the things I have made over the past twenty years in preparation for the next twenty years.

Bathroom Balance Composition

I have an obsession with carefully turning all food products in my fridge and kitchen cupboards so the labels face the front, just like they are displayed on a supermarket shelf. I have more recently continued this fascination with Flávia’s and my bathroom products. The single shelf that holds all our bathroom products is fairly deep, so that I placed products that are used often at the front, and products used less often in the back. The products became building blocks to form a composition of towers based on the inherent structure and organization of the seemingly random shelf display. It was not a practical display, however, and gradually, with use, the composition eroded and fell back into its natural order.

Artists and curators gerlach en koop invited me to show Bathroom Balance Composition as part of their group show Supermedium #14 in Rotterdam, Netherlands, in 2007. Upon their invitation I carefully packed up all our bathroom products and sent them FedEx to Rotterdam, along with a photograph showing the balanced composition. Thank you gerlach en koop for both the invitation and for carefully rebuilding the sculpture.