Daniel Eatock


4 Powell Road
E5 8DJ

My specialism is lateral thinking, resolving the complexity encountered in the world with reductive poetic logic. I intertwine commercial and cultural practice: responding to the paradox of daily life and the complexities of project assignments. I seek focused solutions that feel inevitable. I get there by starting at the beginning, asking why, what if… then making sense of the things I find with radical acceptance and by embracing truth.

Please follow me on Instagram. I am reposting works, exploring the things I have made over the past twenty years in preparation for the next twenty years.

Glass of Sea Water
Duralux glass filled with evaporated sea water (with beach sand)

From 2000 to 2004 I was the third-year graphic design teacher at the University of Brighton. At lunchtime I would often walk down to the beach and look out at the ocean. One day I bought a cheap glass from a catering supply shop and walked down to the beach to collect a glass of seawater. I attempted to fill the glass from the sea without getting my feet wet—impossible. I walked into the sea and scooped up a full glass of seawater and a few pebbles before I returned to the college with wet shoes, socks, and jeans. I spent the whole afternoon giving tutorials with wet feet.

At the end of the day, I carefully carried the glass—without a lid—all the way back to my apartment in London, using the train and the London Underground. I held the glass constantly, using my arm as a kind of suspension shock-absorbing device to limit the amount of spillage. I managed to bring almost a full glass back, with only about twenty millimeters of seawater lost. I placed the glass at the side of my bed and watched as it slowly evaporated over the next few weeks, leaving behind beautiful salt crystals.