Daniel Eatock

daniel@eatock.com

4 Powell Road
London
E5 8DJ
UK

My specialism is lateral thinking, resolving the complexity encountered in the world with reductive poetic logic. I intertwine commercial and cultural practice: responding to the paradox of daily life and the complexities of project assignments. I seek focused solutions that feel inevitable. I get there by starting at the beginning, asking why, what if… then making sense of the things I find with radical acceptance and by embracing truth.

Please follow me on Instagram. I am reposting works, exploring the things I have made over the past twenty years in preparation for the next twenty years.

Canal+ Rebrand
Channel identity and packaging

The first re-brand of France’s largest satellite network for over 25 years.

The solution derived from the Canal+ logo. The box of the existing logo was enlarged to a 16:9 aspect ratio (the same as a TV screen). The ‘+’ was centred within the new larger area and extend to the edges of the screen dividing it in four.

The split screen plus, forms the visual architecture that establishes a strong family resemblance over the different Canal+ channels.

Commissioned by Richard Holman / devilfish

Step 1 Canal+ logo