Channel identity and packaging
The first re-brand of France’s largest satellite network for over 25 years.
The solution derived from the Canal+ logo. The box of the existing logo was enlarged to a 16:9 aspect ratio (the same as a TV screen). The ‘+’ was centred within the new larger area and extend to the edges of the screen dividing it in four.
The split screen plus, forms the visual architecture that establishes a strong family resemblance over the different Canal+ channels.
Commissioned by Richard Holman / devilfish