Daniel Eatock

daniel@eatock.com

4 Powell Road
London
E5 8DJ
UK

My specialism is lateral thinking, resolving the complexity encountered in the world with reductive poetic logic. I intertwine commercial and cultural practice: responding to the paradox of daily life and the complexities of project assignments. I seek focused solutions that feel inevitable. I get there by starting at the beginning, asking why, what if… then making sense of the things I find with radical acceptance and by embracing truth.

Please follow me on Instagram. I am reposting works, exploring the things I have made over the past twenty years in preparation for the next twenty years.

Very
logo and gamble

I was contacted by Smitthi Bhiraleus from Thailand, who offered me two thousand pounds to design a logo for his music publishing company. I had never met him and only corresponded via e-mail. I did not expect to receive the payment, but decided to trust him and to see what would happen.

I cut the left top of the capital letter V to form a tick.
Very Good

A few weeks later I got paid.
Very good