Daniel Eatock

daniel@eatock.com

4 Powell Road
London
E5 8DJ
UK

My specialism is lateral thinking, resolving the complexity encountered in the world with reductive poetic logic. I intertwine commercial and cultural practice: responding to the paradox of daily life and the complexities of project assignments. I seek focused solutions that feel inevitable. I get there by starting at the beginning, asking why, what if… then making sense of the things I find with radical acceptance and by embracing truth.

Please follow me on Instagram. I am reposting works, exploring the things I have made over the past twenty years in preparation for the next twenty years.

Utilitarian Greeting Cards
printed on recycled Dutch greyboard
Inside florescent orange
Edition 500 sets

While I attended the Royal College of Art, the chain store Marks & Spencer invited students to propose ideas for products. I suggested a set of Utilitarian Greeting Cards that rely on the sender to appropriate them for the recipient. Marks & Spencer hated the cards, but I loved them and printed five hundred of each design, in the hope of selling the cards to earn some pocket money.