Daniel Eatock


4 Powell Road
E5 8DJ

My specialism is lateral thinking, resolving the complexity encountered in the world with reductive poetic logic. I intertwine commercial and cultural practice: responding to the paradox of daily life and the complexities of project assignments. I seek focused solutions that feel inevitable. I get there by starting at the beginning, asking why, what if… then making sense of the things I find with radical acceptance and by embracing truth.

Please follow me on Instagram. I am reposting works, exploring the things I have made over the past twenty years in preparation for the next twenty years.

White Blackboard
white chalk on black wall

In the coffee bar at the Royal College of Art a large blackboard covers one wall, which is used to write down pool game scores, jokes, messages, doodles, and graffiti. My friend Martin Anderson and I decided to color the entire blackboard white using regular sticks of chalk. It took us the entire day, with the help of a few friends during their coffee breaks.