Daniel Eatock

daniel@eatock.com

4 Powell Road
London
E5 8DJ
UK

My specialism is lateral thinking, resolving the complexity encountered in the world with reductive poetic logic. I intertwine commercial and cultural practice: responding to the paradox of daily life and the complexities of project assignments. I seek focused solutions that feel inevitable. I get there by starting at the beginning, asking why, what if… then making sense of the things I find with radical acceptance and by embracing truth.

Please follow me on Instagram. I am reposting works, exploring the things I have made over the past twenty years in preparation for the next twenty years.

Postcards
105mm x 148mm offset lithograph on card stock
Edition 1000


From: Guilherme Falcão Pelegrino
Subject: Postcards
Tell me a bit about your postcards, such as “Email,” “Private And Confidential,” and “Junk Mail.” They remind me of that Magritte painting Ceci n’est pas une pipe—not in the sense of representation (this is not a pipe, but a pipe’s representation), but in how you say what something is, only to reaffirm
what it is. When you write “Private And Confidential,” for instance. A postcard is anything but private and confidential. It seems to me there is some irony in the whole idea . .. at the same time as you’re denying what it is, you also make us think about what it isn’t.