Daniel Eatock

daniel@eatock.com

4 Powell Road
London
E5 8DJ
UK

My specialism is lateral thinking, resolving the complexity encountered in the world with reductive poetic logic. I intertwine commercial and cultural practice: responding to the paradox of daily life and the complexities of project assignments. I seek focused solutions that feel inevitable. I get there by starting at the beginning, asking why, what if… then making sense of the things I find with radical acceptance and by embracing truth.

Please follow me on Instagram. I am reposting works, exploring the things I have made over the past twenty years in preparation for the next twenty years.

Utilitarian Poster Rearranged
A2 (420mm x 594mm) litho print
Printed in the center of an A1 sheet (594mm x 841mm)
100gsm uncoated stock
Edition of 200
Published by Yerba Buena Center for the Arts San Francisco, USA

A new version of the Utilitarian Poster originally made in 1998. This ‘shuffled/upturned’ reprint, haphazardly offers a step by step misguide for content to be added (title, description, date, location, images etc.) The work is wholly dependent upon the users response to the subjective challenge of adding content to the puzzling arrangement of blank data entry boxes.