Daniel Eatock

daniel@eatock.com

4 Powell Road
London
E5 8DJ
UK

My specialism is lateral thinking, resolving the complexity encountered in the world with reductive poetic logic. I intertwine commercial and cultural practice: responding to the paradox of daily life and the complexities of project assignments. I seek focused solutions that feel inevitable. I get there by starting at the beginning, asking why, what if… then making sense of the things I find with radical acceptance and by embracing truth.

Please follow me on Instagram. I am reposting works, exploring the things I have made over the past twenty years in preparation for the next twenty years.

Christmas Card
A6 folded greeting card
offset lithograph on card, edition 200

The act of sending a card at Christmas time requires a huge amount of organization and planning. My Mum and Dad keep a Christmas card mailing list, which they update every year. In 1997 I created a card that displays all recipients’ names in alphabetical order, including a section to accommodate names that may have been left off the list by mistake. Writing the card becomes a reflective process that exposes the network of recipients, many of whom know each other.