Daniel Eatock

daniel@eatock.com

4 Powell Road
London
E5 8DJ
UK

My specialism is lateral thinking, resolving the complexity encountered in the world with reductive poetic logic. I intertwine commercial and cultural practice: responding to the paradox of daily life and the complexities of project assignments. I seek focused solutions that feel inevitable. I get there by starting at the beginning, asking why, what if… then making sense of the things I find with radical acceptance and by embracing truth.

Please follow me on Instagram. I am reposting works, exploring the things I have made over the past twenty years in preparation for the next twenty years.

Caption Poster

This poster was originally created for the exhibition, Infotecture at Artists Space in New York City. All the exhibition captions and information texts; title, introduction, artwork captions etc. typeset to fill a single side of an A1 page. The sheet was exhibited alongside each work in the exhibition. Only the information relevant to the work next to which it was placed was legible, all other information was crossed out by hand.

This version of the poster was re-created using the names and descriptions from the participating artists for the 4th International Typography Biennale at Typojanchi, Seoul, Korea.

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Daniel Eatock's Caption Poster shows one strategically adaptable example not in the language of fine art but in the context of graphic design, where a graphic designer steps inside the white cube. He collected all of the Typojanchi participant artist’s information including names, titles, materials, sizes and made one poster with them. He then crossed out all of the other information except for his own caption information. Therefore, this project as the title implies itself, is a poster as well as a caption of the work.

Culture Station Seoul 284, Seoul, KR