Daniel Eatock


4 Powell Road
E5 8DJ

My specialism is lateral thinking, resolving the complexity encountered in the world with reductive poetic logic. I intertwine commercial and cultural practice: responding to the paradox of daily life and the complexities of project assignments. I seek focused solutions that feel inevitable. I get there by starting at the beginning, asking why, what if… then making sense of the things I find with radical acceptance and by embracing truth.

Please follow me on Instagram. I am reposting works, exploring the things I have made over the past twenty years in preparation for the next twenty years.

Composite Christmas Card
A6 folded greeting card
offset lithograph on card, edition 100

The composite Christmas tree depicted on the front of this Christmas card was created by overlaying four drawings by my Mum, Dad, sister, and me, shown individually on the inside of the card. Each drawing is printed with a 25 percent tint of black. When two lines overlap, the density increases to 50 percent; when three lines overlap, the density increases to 75 percent; and when all four lines overlap, the area becomes 100 percent black.