All brands have a colour; Coke, Kellogg’s, Vodafone are red. IBM, Ford, Nokia are blue.
Formation Architects is green. Any green, a collection of greens + a tiny bit of gold (a highlight)
Green is the visual devise that links everything together; an envelope, paperclip, packing tape, pen, folder, plant, apple, book, bathroom hand towel.
Formation Architects observed that in client meetings, the people wearing suits glaze over when the poetic/creative part of architecture is discussed, but switch on to facts like sq footage and volumes etc. In response a fact, question, comment, idea, designed to excite, stimulate, engage, challenge, amuse, inspire, start conversation, is added to every correspondence, letter, email, fax, project report, competition entry, folio presentation.