Daniel Eatock

daniel@eatock.com

4 Powell Road
London
E5 8DJ
UK

My specialism is lateral thinking, resolving the complexity encountered in the world with reductive poetic logic. I intertwine commercial and cultural practice: responding to the paradox of daily life and the complexities of project assignments. I seek focused solutions that feel inevitable. I get there by starting at the beginning, asking why, what if… then making sense of the things I find with radical acceptance and by embracing truth.

Please follow me on Instagram. I am reposting works, exploring the things I have made over the past twenty years in preparation for the next twenty years.

New Year 1999 Celebration Card
Walker Art Center Design Project # 001

My first design project as an intern for the Walker Art Center was the museum’s 1998 Christmas card. I compiled a list of every person who worked at the Walker, arranged it in alphabetical order, and coluor-coordinated the names based on each person’s department.

During my time at the Walker Art Center I designed all single-color print projects in black. Just before the design went to print, I would ask Michele Piranio, the studio manager, to choose a color. I would then replace the black with the chosen color in the Quark document and have a color design with one click. Michele became a part of my objective design process. She negated the need for me to make a subjective decision and became another standard, helping me rationalize as many decisions as possible within the design process.

I sometimes wish there was a less subjective way of selecting color for single-color print jobs. The last time I went to the Walker Art Center’s design department, the designers showed me a big envelope full of old Pantone chips—they joked that they select color by a lucky dip.