Daniel Eatock

daniel@eatock.com

4 Powell Road
London
E5 8DJ
UK

My specialism is lateral thinking, resolving the complexity encountered in the world with reductive poetic logic. I intertwine commercial and cultural practice: responding to the paradox of daily life and the complexities of project assignments. I seek focused solutions that feel inevitable. I get there by starting at the beginning, asking why, what if… then making sense of the things I find with radical acceptance and by embracing truth.

Please follow me on Instagram. I am reposting works, exploring the things I have made over the past twenty years in preparation for the next twenty years.

Resource Exhibition Title Graphic

An intervention to the preexisting exhibition title graphic for the show Resource at Bluecoat, Liverpool. All the counters (shapes within letters that have internal spaces) from the computer cut vinyl, are carefully picked out from within each letter and applied back to the text as decorative embellishments.