Daniel Eatock


4 Powell Road
E5 8DJ

My specialism is lateral thinking, resolving the complexity encountered in the world with reductive poetic logic. I intertwine commercial and cultural practice: responding to the paradox of daily life and the complexities of project assignments. I seek focused solutions that feel inevitable. I get there by starting at the beginning, asking why, what if… then making sense of the things I find with radical acceptance and by embracing truth.

Please follow me on Instagram. I am reposting works, exploring the things I have made over the past twenty years in preparation for the next twenty years.

Dear BBC

Following is a proposal of sorts…

Your current logo is the acronym BBC (British Broadcast Corporation) arranged in three blocks. (Fig 1)

In musical notation, the positions of the notes ‘B’ and ’C’ on the stave is half a step. (Fig 2)

I propose a modification to the current logo, raising the ‘C’ to sit above the ‘B’. (Fig 3)

The reworked logo animates with a musical mnemonic of the same three notes.