Daniel Eatock

daniel@eatock.com

4 Powell Road
London
E5 8DJ
UK

My specialism is lateral thinking, resolving the complexity encountered in the world with reductive poetic logic. I intertwine commercial and cultural practice: responding to the paradox of daily life and the complexities of project assignments. I seek focused solutions that feel inevitable. I get there by starting at the beginning, asking why, what if… then making sense of the things I find with radical acceptance and by embracing truth.

Please follow me on Instagram. I am reposting works, exploring the things I have made over the past twenty years in preparation for the next twenty years.

An idea for…

An idea for a drinks company: I would like to pour a complete bottle/can of water/olive oil/orange juice etc. in one continuous stream from a pre calculated height, and take a single photograph before the first drip hits the ground.

An idea for a skateboard manufacture: I would like to make a skateboard coated with Blackboard paint that comes with pack of chalk and a board duster. I would also like to make a skateboard coated with a Whiteboard surface that comes with pack of dry markers and a board wipe.

An idea for a trainer/shoe manufacture: I would like to replace the laces on a pair of trainers/shoes with some very long ones, tie them together and then throw them over a telegraph wire so they hang down until they almost touch the ground.

An idea for Heinz or another similar food manufacture: I would like to mix together every single Heinz food product, then package in small cans labelled as a limited edition of everything Heinz.